A website is one of the easiest and most cost-effective ways for a business to expand its reach. It's your 24/7 salesperson working to promote your brand and generate leads even when you're asleep. That's why it's so important to choose the right web design company in Geelong to partner with. Here are seven tips to help you select the best agency for your business website.

Employing The Right Web Design Agency For Your Needs

There are many great web design agencies out there, with many offering free consultations. But how do you know if one of these firms is the best fit for your business? And whether or not you'll get good value for your money? Let’s find out:

Define Your Goals

Before reaching out to agencies, it's important to take a step back and think about what you want your website to achieve. Do you need a completely new website or a redesign of your existing one? What are your goals for the site? Do you want them to develop a website or mobile app? For each of these questions, there are different answers that could determine which agency would be best for your business. Once you have a good understanding of your goals, you can start reaching out to agencies that specialise in achieving those specific objectives.

Consider Your Budget

Website design and development can be expensive, so it's important to have a realistic idea of how much you're willing to spend before reaching out to agencies. A great website design company in Geelong will have a range of packages available that meet your needs, from basic packages that allow you to keep control of the site design process to more comprehensive packages that include everything from logo design to search engine optimisation (SEO). Once you have a budget in mind, you can start narrowing down your list of potential partners by only considering those within your price range and requirements.

Check Out Their Portfolio

One of the best ways to get an idea of an agency's quality of work is to look at its portfolio. Most reputable agencies will have a portfolio section on their website that showcases some of their previous projects. As you're looking through portfolios, pay attention to the overall design, functionality, and user experience of each site. Do the sites look modern and up-to-date? Are they easy to navigate? If an agency doesn't have a portfolio or if their portfolio doesn't meet your standards, it's probably best to keep looking.

Read Their Client Reviews

In addition to checking out an agency's portfolio, another great way to get insights into their work is by reading online reviews from their past clients. Look for reviews on popular sites like Google, TrustPilot and Yelp, paying attention to both positive and negative feedback. These reviews can give you an idea of how the company has performed in the past and whether or not they are likely to be able to meet your needs in the future. While no agency is going to have 100% positive reviews, more positive than negative reviews is generally a good sign. 

Ask About Their Process

When you're considering partnering with a web designing company in Geelong, they must have a process for designing and building websites that align with your needs and expectations. This includes getting feedback from clients and having internal staff who specialise in specific areas of design like coding or marketing material creation. Consider asking about their project timeline, how they handle revisions, what type of web designer support they offer after launch, etc. 

Make Sure they're Responsive

During the selection process, pay close attention to how responsive the agencies are to your inquiries. Do they respond in a timely manner? Do they show a keen interest in working with you? The level of customer service you receive during the sales process is usually indicative of the level of service you'll receive throughout the project. So if an agency isn't being responsive now, chances are they won't be responsive later. 

Trust Your Gut

While many agencies offer great services and deliver top-quality results, some simply don't have all the answers or experience needed to complete your project successfully. At the end of the day, choosing a web design agency is going to come down to more than just numbers on a page—it's also going to come down to gut feel. So if an agency ticks all of the boxes but something still doesn't feel quite right, trust your instincts and keep looking until you find a partner that you're confident will help you achieve your goals.


Choosing the right web design company in Geelong is critical to ensuring that your website successfully achieves its goals, whether those goals are increasing brand awareness, generating leads, or driving sales. By following these seven tips, you can narrow down your options and choose an agency that will help take your business's online presence to the next level!